Jeff Geoffray has the distinction of being producer and CFO of a successful entertainment company, Blue Rider Entertainment (more than 100 pictures produced!) and now also co-founder and president of a tech start-up, Vumanity Media. Here are some highlights from my interview with Jeff Geoffray on the movie business today and why an established film producer would pivot to a new platform:

  • Movies today are a mathematical challenge

Geoffray points out that the technology of filmmaking is cheap but the marketing is ever more expensive. The digital revolution has increased competition for viewer attention astronomically. International markets, such as China, are gaining in importance but are complicated to navigate as they play by different rules (e.g., when/ how films can be released). Content providers are struggling to monetize amidst the breadth of free content and multiple access points. It’s a mathematical challenge, and yet…

  • Content still rules, and social engagement is where the growth is

Geoffray sees growth in the social aspect of online video sites such as YouTube. People still pay for movies in theatres, despite VOD and other platforms, because the theatre experience is social. Therefore, while Vumanity is a different play than Blue Rider, for Geoffray, it’s all related to storytelling, content and social engagement.

  • Don’t wait for financing; just get started

Geoffray’s advice for aspiring filmmakers is to just get started. Movies are cheaper to make and distribute. Crowdfunding is a way to finance AND build that important social engagement aspect. Geoffray points to India’s healthy film industry, where the music of the film is released early, so interest and anticipation can be built over time. Filmmakers would be wise to emulate the successful build-up of these movies.

 

More about Jeff Geoffray:

Just after graduating from USC’s film school in 1983, Jeff Geoffray teamed with Walter Josten as producer on the successful supernatural thriller  Witchboard. He was 24. After the remarkable financial and critical success of that film, Geoffray continued his collaboration with Josten as a producer and executive producer on many more films, including Rescue Dawn, Around The World in 80 Days, Then She Found Me, Shergar, Silver Wolf, Behind the Red Door, Back in the Day, Night of the Demons, Surveillance, O Jerusalem, Home of the Giants, Bar Starz, Pool Hall Prophets, The Hollywood Sign, Slow Burn, The Call of the Wild, Uncommon Kindness and Three.

Josten and Geoffray formed Blue Rider together in 1991 with the goal of creating a fully integrated financing, development, production and distribution company. In addition to producing, Geoffray also managed the day-to-day operations of Paragon Arts Releasing, Josten and Geoffray’s US Theatrical arm, and Blue Rider International, its International Sales entity. As such, Geoffray’s experience in the entertainment business encompasses the full spectrum of a film’s life cycle, from inception to distribution and collections.

Currently, Geoffray is also President of Vumanity Media, which is a proprietary tech platform for producing and hosting high-quality video talk shows.

 

Today’s cast spotlight is on Andy Zou, who plays the role of Chin Sun in The Battle Below. Andy is a real funnyman, but his talents don’t stop there! Read on:

Andy Zou was born in St.Louis, Missouri and moved to New York to study experimental theatre at New York University’s Tisch School of the Arts.

He is currently residing in New York to continue pursuing a career in Commercial, Film, and Television acting.  He aims to fulfill a career in comedy and stunt work.

He spent 3 years in high school performing with a shortform improv troupe and 3 years in college performing with the sketch group Hammerkatz.  After graduating, he has spent his time collaborating with fellow graduates as well as exploring for new connections in the industry.  He is also a fan of biking, gymnastic training, video games, burgers, beer, and graphic design.

Learn more about Andy on his website, www.andyzou.com

 

Production commenced this past weekend, and what a success! Thanks to our wonderful cast, including today’s spotlight – Leo Kubota:

Leo Kubota is a driven young actor who has begun to make his mark on both the stage and the screen. On screen, he played Manlien/Street Thug in the webseries Jeza and The Bells and is currently playing Tiger in The Battle Below.

On stage, his prior works include: Macbeth, as Malcolm at The 13th Street Rep; Nixon in China, and Aida both at The Metropolitan Opera. Leo has currently been re-cast in Aida and will be returning to the MET stage for this fall’s performances. Leo is represented by Landslide Management.

Today’s cast spotlight is on Tania Verafield, who will be playing the role of Marta. Tania has an extensive background in film and television, making her a great asset for our webseries:

Tania Verafield is a Los Angeles native, who relocated to NYC in 2011.  Her film & television credits include: I AM NOT A HIPSTER (Sundance 2012), NEW YEAR’S EVE, THE FIRST TIME (Cannes 2009), SHORT TERM 12 (Best Short Sundance 2009), JULIA, HARSH TIMES, 24, GHOST WHISPERER & STANDOFF. Recent New York stage credits include LOBBY HERO (November 2012), FAIRY TALE, THE LITTLE DOG LAUGHED & BENEATH THE VEIL (Lincoln Center) and in Los Angeles, the world premiere of TREEFALL. She is excited to be working with FBC Films.

If you want to learn more about Tania, check out her website: www.taniaverafield.com

Next up on our cast list is Jasmine Carmichael, who will be playing the role of Malaika in The Battle Below. She is a wonderful actress who will definitely up the ante on our webseries.

Jasmine Carmichael (Malaika) received her B.F.A in Acting from Mason Gross School of the Arts. Her television credits include Unforgettable (CBS) and NYC 22 (CBS). She also recently made her Off Broadway debut as part of the original cast of King’s River, a new play which ran at the Medicine Show Theatre. In addition, Jasmine has recorded several radio commercials and appears in promotional ads for the new FOX show, The Following.

Next up on FBC’s cast list for The Battle Below is Carl Ka-Ho Li, who will be playing the role of Cooper. Carl is a real jack-of-all-trades, we are lucky to have him!

Carl Ka-Ho Li was born in Hong Kong and raised in Connecticut.  Ever since childhood, he has been passionate in his pursuit of the arts.  For high school, he attended the Academy of the Arts as a dance major. Later, Carl earned a BFA in Acting at the University of Connecticut, where he trained in Suzuki Technique under Eric Hill. He continued to hone his techniques in the Eric Morris System at the Bova Actor’s Workshop (in NYC), and today Carl continues to explore new modes of self-expression in the arts.  He has lived in NYC for about 7 years, during which he has worked on various film, television, stage, and dance productions. Carl has also been involved with the (non-profit) Asian American Film Lab since 2006, and lead as the president from 2010-2012.

Carl is also currently in a webseries called ‘Math Warriors;’ check out the Facebook page here.

 

Today, FBC would like to introduce Jamahl Garrison-Lowe in the role of ‘Rock and Coal.’ I will avoid the easy (albeit tempting) pun of Jamahl ‘rocking’, etc. He is, however, a serious actor with serious talent:

Jamahl Garrison-Lowe started his journey with humbling beginnings and Virginia roots. Tricked into an audition by a high school drama teacher, in his hometown of Charlottesville, he first stepped on stage as The Prince Of Morocco in Shakespeare’s Merchant of Venice. He soon became a constant fixture at Charlottesville’s Community Theater: Live Arts. He began a studious progression that led him to New York City and the prestigious conservatory: The American Academy Of Dramatic Arts, a bedrock of theater training since 1884. Under the experienced faculty, his intrinsic love of theatre and the respect for the craft of behaving truthfully, honestly, and spontaneously under imaginary circumstances cemented. Jamahl resides in New York City where he has appeared on numerous New York stages, from Lincoln Center to The Public Theater. He continues working in theater and film developing his form and art.

If you wish to learn more about Jamahl, check out his website here.

 

As production for The Battle Below drives forward, FBC has assembled a highly talented cast. We will be introducing one actor (or actress) every day here, so that everyone can marvel at what a great team we have assembled! First up is Anton Briones, who will be playing the role of Danny. He is a real class act, with a rich background in the theater. Read on for the details:
Anton Briones (Danny) is so honored to be part of Battle Below and to be bringing his stage combat experience to film!  Over the past 4 years he has been developing two arts organizations in Upstate New York where he founded the Adirondack Lakes Summer Theatre Festival, a 6 production professional theatre festival that travels to 20 towns adding up to over 50 performances every summer. Having left the non-profit world, Anton is excited to be back in NYC full time as he continues to perform and pursue his many endeavors. Credits include:   Seussical the Musical – National Tour (Wickersham Brother), Limonade Tous Les Jours w/ Austin Pendleton – Off-Broadway (Waiter), Serenade – Off-Broadway (Dancer), Miss Saigon – Media Theater (Thuy),  Bat Boy the Musical – Redhouse, Syracuse (Bat Boy), Conference of the Birds (Sparrow / Choreographer), Metamorphoses – Redhouse, Syracuse (Orpheus). He is a graduate of the University of Miami FL, the American Boychoir School and is a proud member of Actor’s Equity. antonbriones.com

I had the privilege to work directly with Liz as she cast our upcoming project, The Battle Below. A veteran casting director and indie film producer, Liz graciously shared her story and her thoughts on the creative and the business sides of this industry:

 

How did you come to casting?  What are your favorite types of projects or roles to cast?

I came to casting as a progression of my background as a manager, bi-coastal talent agent & stage director, those skill sets plus good instincts led to this being a good fit for me. In the late 90’s I was working for the former Non-Traditional Casting Project now known as The Alliance for Inclusion for the Arts. This non-for profit advocacy organization assisted producers & casting directors to diversify their casts. Pretty soon I was requested to cast independently. I was ready to start a business and my family (I was pregnant at the time with my almost 14 year old) so I took the plunge and started Casting Solutions.

 

You bill yourself as “an avid supporter of diversity in casting”. How have you seen diversity casting trend/ improve/ change over your years in the business?

I’ve seen the diversity casting trend/ improve and change in the years I’ve been in business.  It has definitely grown as a reflection of today’s “politically correct” culture. Having Obama in office catalyzed more projects seeking diversity. Early on I was one of the few to point out the relevance of inclusiveness in the casting arena. I was and still am pointing out that this not only means actors of color but also of mixed abilities (why not hire an actor who actually is a wheel chair user). The positive change in recent years is less resistance from clients as they are embracing the trends.

 

You run your own business. How do you balance the creative demands of the entertainment industry (a seemingly subjective, unpredictable industry) with the strategic/ analytical demands of entrepreneurship (making a profit, managing your time)?

I balance the creative demands of the entertainment industry by being very clear about what resonates for me. As an independent, I knew I had to respect the system yet operate outside of it.  I  choose projects based on what I call the 5 P’s: 1) The Project, meaning the script, to me the writing is everything, 2) The People, are the people involved those I’d like to work with, 3) The Production Value,  I never judge a project by it’s budget, 4) The Part, what role will I have, am I casting and/or producing? 5) The Pay, sometimes a low budget  project pays high end dividends such as success and exposure in the festival circuit.

As an entrepreneur being relevant in the market place, knowing how to capitalize on your skills and time management are critical. I wrote a book about auditioning “Ace Your Acting Audition”, I teach workshops, am a faculty member & consultant all drawn from skill sets developed by experience and longevity.

As someone who started a business in 1998 while pregnant and adopting an infant in 2004, time management is instinctive and critical to success, I never put anything off and treat every client as if they’re my only one.

 

What do you know now about making a successful living in entertainment that you wished you knew when you started?

A lot of things, as I’ve been working in entertainment since  my early 20’s. The main thing would be that success is built on failure and mistakes are not the end of the world, it’s how to learn and grow if handled honestly and gracefully. Also to not be intimated by others, we are all vulnerable human beings, some are just better at wearing their poker face.

 

What are you working on now, in the next year that we should know about?

I just finished casting the web series “The Battle Below” for FBC Films! (Caroline’s note: Thanks for the shout-out, LizJ) I’m working with a production company in Italy casting a horror feature called “Alter-Ego” as a producer with I Ain’t Playin Films, we have a few features in various stages of development and I’m working on the second edition of Ace Your Acting Audition, which will available in paper back and Kindle.

 

LIZ ORTIZ-MACKES is the Owner of Casting Solutions and I Ain’t Playin’ Films. She is a casting director and indie film producer credited on projects which have screened at hundreds of US and International film festivals including: Sundance, Toronto, Palm Springs, HBO Latino, Urban World, Slam Dance, Berlin, Hamptons, South Africa, Costa Rica, Martha’s Vineyard, Hamptons, Famous Monsters of Film Land to name a few, and have aired on HBO, Showtime and Cinemax. Liz is the author of the highly acclaimed book “Ace Your Acting Audition,” published by S.O.M.E. productions and is currently on the faculty of the American Academy of Dramatic Arts, New York Film Academy, the Performing Option and conducts ongoing workshops for the Screen Actors Guild Foundation.